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A Division of LaPage Marketing

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June 16, 2017

We've all heard the saying that there are two sides to every story. I believe that is the case here. Some call the ever increasing choice of media outlets the fragmentation of media, I like to call it hyper-targeting. Think about it. If we can break audiences down to s...

May 22, 2017

Small businesses should advertise. That's a pretty bold statement not knowing what kind of business we are talking about, and that is because everyone has different ideas of what advertising is. Advertising is telling people about your product or service. What you have...

May 17, 2017

I keep reading, that with today's fragmented media landscape, the consumer is getting harder and harder to reach. That because they have so many devices, are multi-tasking and seem to be advertising resistant, getting messages to them is a challenge. I think it's quite...

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