We've all heard the saying that there are two sides to every story. I believe that is the case here. Some call the ever increasing choice of media outlets th...

Small businesses should advertise. That's a pretty bold statement not knowing what kind of business we are talking about, and that is because everyone has di...

I keep reading, that with today's fragmented media landscape, the consumer is getting harder and harder to reach. That because they have so many devices, are...