Gary LaPageJun 16, 20171 minIt's Not Fragmentation ... It's TargetingWe've all heard the saying that there are two sides to every story. I believe that is the case here. Some call the ever increasing choice...
Gary LaPageMay 22, 20172 minSmall Businesses Should AdvertiseSmall businesses should advertise. That's a pretty bold statement not knowing what kind of business we are talking about, and that is...
Gary LaPageMay 17, 20171 minConsumers Are Not ElusiveI keep reading, that with today's fragmented media landscape, the consumer is getting harder and harder to reach. That because they have...